Plural 2025

Rules

1. Definitions

In this contract, unless the context specifies otherwise:

1.1 “Organizer” means the organizer named herein as the Contemporary Art Galleries Association (AGAC) whose place of business is situated at 372 Sainte-Catherine Street West, Suite 329, Montreal (Quebec) H3B 1A2 and all the persons for which AGAC is legally responsible;

1.2 “Exhibitor” means any organization that rents a booth as well as all the persons for which it is legally responsible;

1.3 “Event” means the Plural Contemporary Art Fair, also known as Plural;

1.4 “Term” means the date of the Event, that is April 10 to 13, 2025;

1.5 “Building” means the Grand Quai of the Port of Montreal, where the Event will take place;

1.6 “Premises” means Terminal 1 and Pavillon of the Grand Quai of the Port of Montreal, where the Event will be located.

2. Conditions

These conditions govern the participation of the Exhibitor in the Event. The Exhibitor agrees to be bound by and comply with the terms of this contract and the general conditions of exhibition herein. The Organizer reserves the right to waive complying with, and/or to amend, modify, and reformulate, or add to, from time to time, the conditions stipulated in the contract, whether generally or in a particular case.

The Organizer may grant a waiver of one or more of these conditions, at the Organizer’s sole and absolute discretion, but such a waiter shall only be valid if given to the Exhibitor in writing.

3. Eligibility

3.1 Commercial galleries

Only a private Canadian gallery, namely a business whose principal activities are the commerce of contemporary art and artist representation, may submit an application. All galleries that meet the eligibility criteria may submit an application. A gallery does not need to be a member of AGAC to participate in the Event.

3.1.1 Selection Criteria

Applications shall be evaluated based on the following criteria:

The gallery intends to present professional contemporary artists whose practices are current.
The gallery intends to present works of contemporary art from the primary market.
The gallery has presented a program of relevant exhibitions in the past six months in its own commercial space open to the public.
The gallery has participated in at least one other fair in the past three years. (It is understood that galleries founded less than three years ago are not required to have participated in a fair).

The quality of the application, as well as the reputation and business practices of the gallery shall also be taken into consideration when assessing the application.

3.1.2 Selection Process

The Organizer reserves the right to judge the eligibility of a submission before presenting it to the jury. The Organizer will rely on a selection committee consisting of independent experts in the art milieu and peers recognized for their knowledge of the Canadian art market, as well as their professional experience and integrity. The Organizer shall inform the Exhibitor regarding the Exhibitor’s acceptance or rejection in writing.

If the Exhibitor’s application is not accepted, a non-refundable administrative fee of $250 (+ taxes) shall be deducted from the deposit. The balance shall be refunded within 30 business days of receiving the rejection notice, or 30 business days after receiving the payment information if it was not included in the registration form.

3.2 Project spaces

Cultural organizations that do not meet the selection criteria for commercial galleries may apply for a project space.

It is not necessary to represent artists or have a physical space to apply.

Artists or artists' collectives wishing to present their own work are not eligible.

3.2.1 Selection criteria

The applicant's main activity is the sale of contemporary art

The exhibitor must not be a private Canadian commercial gallery, as described in article 3.1.

Exhibitor must display one or more works of contemporary art in their booth

The exhibitor wishes to present a solo or duo of artists in its space

The exhibitor has presented a program of relevant exhibitions over the past twelve months

Applications will be evaluated on their experimental value and curatorial intentions.

The quality of the application, the organization's reputation and its business practices will also be taken into consideration.

3.2.2 Selection process

The Organizer reserves the right to judge the eligibility of an entry. The Organizer may, at its discretion, use a selection committee composed of art experts and peers recognized for their knowledge of the Canadian art market, their experience and their integrity.The Organizer shall inform the Exhibitor regarding the Exhibitor’s acceptance or rejection in writing.

If the Exhibitor’s application is not accepted, a non-refundable administrative fee of $250 (+ taxes) shall be deducted from the deposit. The balance shall be refunded within 30 business days of receiving the rejection notice, or 30 business days after receiving the payment information if it was not included in the registration form.

4. Registration, Fees and Payments

4.1 Content of Application
To participate in the Event, the Exhibitor shall submit the application to the Organizer no later than November 21, 2024. Only the duly completed, official, online registration form shall be accepted, accompanied by the deposit and the contract for participation.

4.2 Fees

All the amounts in this contract are listed in Canadian currency. The applicable taxes are those of the province of Quebec (GST and QST).

Commercial galleries

Fee for a regular booth: $8,200 + taxes

Fee for a small booth: $5,900 + taxes

Depending on the location assigned to the gallery, it may be possible to use the walls outside the booth, for an additional fee at the Organizer's discretion.

This fee does not include the presentation of installations or any other projects on the premises.

Project spaces

Booth cost: $2,500 + taxes

The payment shall be made in three installments. The amounts of the installments are described in the Schedule of Payment in Section 4.4.

If required, a final invoice will be sent during the fair and will include booth layout options, additional lights and any other applicable extras. This will be payable on receipt.

The number of booths available for each format is calculated according to the configuration of the site. Wherever possible, the organizer wishes to accommodate all requests, but cannot guarantee the exhibitor the requested size. Booth size requests will be processed in the order in which they are received.

4.3 AGAC Member Discount

AGAC members will receive a discount of $500 on the regular booth fee and a discount of $300 on the small booth fee.

To receive the AGAC member discount, the membership status must be renewed for 2025 and the annual contribution must be paid in full by January 31, 2025. If these requirements are not met, the Organizer shall charge the regular fees.

4.4 Schedule of Payment

		AGAC member	Non-member
Regular booth (taxes excluded)		7 700.00 $	8 200.00 $
Regular booth (taxes included)		8 853.07 $	9 427.95 $

First instalment (deposit)	November 21 2024	1 000.00 $	1 000.00 $
Second instalment	January 31 2025	4 000.00 $	4 000.00 $
Third instalment	March 14 2025	3 853.07 $	4 427.95 $
Final payment (extras)	April 13 2025	Variable	Variable

Small booth (taxes excluded)		5 600.00 $	5 900.00 $
Small booth (taxes included)		6 438.60 $	6 783.53 $
First instalment (deposit)	November 21 2024	1 000.00 $	1 000.00 $
Second instalment	January 31 2025	3 000.00 $	3 000.00 $
Third instalment	March 14 2025	2 438.60 $	2 783.53 $
Final payment (extras)	April 13 2025	Variable	Variable

Project space (taxes excluded)		-	2 500.00 $
Project space(taxes included)		-	2 874.38 $
First instalment (deposit)	November 21 2024	-	1 000.00 $
Second instalment	January 31 2025	-	1 874.38 $
Third instalment (extras)	April 13 2025	-	Variable

4.5 Methods of Payment

The Organizer accepts payments by direct deposit, cheques and VISA and MASTERCARD credit cards.

In the case of payment by direct deposit, please make the payment by direct deposit with the following banking information and send payment notifications to amanda@agac.ca. The Organizer does not accept payments by Interac e-transfer, only by direct deposit.

Transit: 92262

Institution: 815

Account: 0811919

In the case of payment by cheque, the cheque shall be made payable to the Contemporary Art Galleries Association or AGAC and mailed to the following address:

Contemporary Art Galleries Association – AGAC

372 Sainte-Catherine Street West, Suite 329

Montreal, QC, H3B 1A2

In the case of payment by credit card, deposit payments should be made directly through the application form. The payments shall be processed automatically on the dates listed in the Schedule of Payment (Section 4.4).

To gain access to the fair, the Exhibitor must have paid all invoices issued prior to the Event. If the Exhibitor is in default of payment, the Exhibitor may be denied access to the booth, and the Organizer may demand payment immediately.

4.6 Additional Invoicing

All additional elements to the booth (additional walls, lighting, furniture, etc.) will be invoiced during the fair and must be paid for by credit card, regardless of the initial method of payment. To this end, the Organizer will record a credit card in the Exhibitor's file, which will be used for payment of this final installment during the fair.

4.7 Late Payments

Any payment owing by the Exhibitor under the terms of the contract and not paid by the due date listed in the Schedule of Payment in Section 4.4 shall accumulate interest—after a period of thirty days—at a monthly rate of 2% (24% annually), in favour of the Organizer, unless the Organizer has previously agreed on a payment arrangement in writing.

5. Exhibitor

5.1 Exhibitor

The virtual or physical booth of the Exhibitor shall only be occupied by the Exhibitor as per the conditions of the contract. The Exhibitor shall not sublet or transfer the booth to a third party.

5.2 Works Exhibited

The Organizer has the right to request the full details about all the objects presented as artworks, including performances, and reserves the right to prohibit, at the Organizer’s absolute discretion, the exhibition of any object that is not deemed acceptable for the Event or the owner of the Premises as its exhibition may expose them to legal prosecution. If the Organizer requests it, whether verbally or in writing, the Exhibitor shall quickly remove any such object from the booth and the Premises of the Event, as per the Organizer’s instructions, and/or immediately cover up any such object, as per the Organizer’s instructions. If the Exhibitor fails to remove and/or cover up any such object within three hours of receiving notice from the Organizer, the Organizer may cover up and/or remove the object at the expense of the Exhibitor.

In general, the objects authorized at the Event are artworks—including two-dimensional works, sculptures, videos, and installations—that are subject to a health and safety check once installed, including, but not limited to, an inspection by the appropriate authorities. All flames, whether from a candle or other sources, are strictly prohibited on the Premises.

Any exhibition in the Exhibitor’s booth or under the control of the Exhibitor that does not conform with the health and safety requirements described in the exhibitor guide or in force on the Premises shall be removed or covered up by the Exhibitor, at the expense of the Exhibitor, as per the verbal or written instructions of the Organizer, or the Exhibitor shall immediately take the necessary steps to ensure that the requirements are met to the satisfaction of the Organizer. If the Exhibitor does not quickly comply with the above, the Organizer has the right to remove and/or cover up the entire exhibition or artwork at the sole expense of the Exhibitor.

The Exhibitor also undertakes to present authentic works from the primary market and to provide the necessary certificates of authenticity upon customer request.

5.3 Languages

The Event takes place in Canada’s two official languages: French and English. The Exhibitor is responsible for translating all the content in the Exhibitor’s physical and virtual booth, including the description of the works, artist statements, and presentation texts. If needed, the Organizer can recommend a contract worker to do the translation.

5.4 Corporate Identity

By participating in the Event, Exhibitors understand that they are representing the corporate identity of the Plural Contemporary Art Fair and shall treat visitors to the fair with respect and diligence.

5.5 Complying with Current Health Measures

The Exhibitor agrees to comply with the current health measures and understands that these measures may be subject to change at any time as per public health guidelines. By participating in the Event, Exhibitors understand that they are being exposed to the coronavirus and other airborne-illnesses. If the Exhibitor or a member of his or her team develops symptoms, the Exhibitor agrees to inform the Organizer and to respect the instructions provided by the Organizer. The Organizer shall not be held responsible for any loss or damage incurred by the Exhibitor.

6. Exhibitor page

6.1 Complying with Online Parameters

The Exhibitor shall comply with all the rules, regulations, and parameters concerning the presentation of the gallery’s profile and artworks, as described by the Organizer in the exhibitor guide. These parameters include, but are not limited to, the number and quality of the images of the exhibited artworks, the word count in the description fields, the size and format of the gallery’s other files. The Organizer reserves the right to delete any image, text, or object online that does not conform with these requirements.

Exhibitor must display a minimum of four (4) works and a maximum of thirty (30) works in its virtual booth for the duration of the Event. Exhibitors shall be prepared to respond in a professional and timely manner to all inquiries regarding their booths for the entire duration of the Event. Exhibitors shall adopt a professional netiquette and answer visitors’ emails with respect and diligence.

6.2 Exhibitor Page Visibility

The Organizer reserves the right to decide how or in what order the Exhibitor pages shall be presented on the screen. The Organizer may reconfigure, at any time and without notice, the placement and screen layout of the pages or any other part of the Event online. If the Exhibitor fails to upload any works to their page, the Organizer reserves the right to hide the page until the situation has been corrected and the Organizer has been notified.

All data related to the exhibitor pages of the Event will be deleted from the site at the end of the Event.

6.3 Exhibitor Page Access and Cybersecurity

The Organizer reserves the right to block access or delete the Exhibitor’s profile if the Organizer suspects an infringement or misuse of the site, and in the interest of the well being, safety, and security of visitors.

7. Physical Booth

7.1 Location

The location of the Exhibitor’s booth is at the sole and absolute discretion of the Organizer. Special requests concerning the location of the booth shall not be considered, and the Exhibitor cannot demand it as a condition for participating in the fair or as a condition of any payment under the terms of the contract.

The Organizer may change the location of any space allocated to the Exhibitor’s booth at any time if circumstances should require it as determined by the Organizer at the Organizer’s sole and absolute discretion. The Organizer reserves the right to alter the division and layout of the common areas and to move the aisles, entrances, and exits on the Premises of the Event at any time.

7.2 Set Up and Take Down

The Exhibitor shall have access to the booth as of 1 p.m. on Wednesday, April 10, 2024. The booths shall be set up during the following time slots: Wednesday, April 10, 2024, between 1 p.m. and 10 p.m., and Thursday, April 11, 2024, between 9 a.m. and 1 p.m. The booth shall be ready for the fair as of 1 p.m. The booths shall be taken down on Sunday, April 14, 2024, between 6 p.m. and 11 p.m. The Exhibitor is responsible for installing and taking down all the objects and artworks. The Exhibitor must provide all the tools needed for the task. The Exhibitor is responsible for the presentation of the artworks. Detailed instructions concerning the set up and take down shall be provided in the first exhibitor guide.

Any damage incurred during the set up and take down is the responsibility of the Exhibitor.

7.3 Furniture and vinyl

Exhibitors may bring their own tables and chairs for their booth. Any additional furniture visible in the booth must first be authorized by the Organizer.

If the exhibitor wishes to have extra storage or display furniture, such as poster holders, counters or folio cabinets, these must be placed in the section provided for this purpose, at the cost of the additional walls required.

It is forbidden to install or use walls other than those supplied by the Organizer.

The use of vinyl on walls is forbidden. It is also forbidden to paint the walls, with the exception of touch-ups using paint supplied by the Organizer.

7.4 State of the Booth

When leaving the fair after take down, the Exhibitor is required to leave the booth empty and without any waste. If construction materials or bulky waste are left on-site, the Organizer shall charge the Exhibitor for handling the disposal of such waste.

7.5 Security

The Organizer shall have security guards posted on-site during the hours that the Premises are occupied, from the first day of the set up to the end of the take down. However, the guards are not responsible for the security of the Exhibitor booths. To ensure the security of the site and exhibited artworks, once the Event begins, no work or object may leave the Premises of the Event without being accompanied by the appropriate pass. The Organizer shall assure the general security of the Event, but the Exhibitor assumes all the risks related to the Event and the Exhibitor’s exhibitions.

The Exhibitor is responsible for being present in the booth at all times during the opening hours of the Event.

7.6 Electrical Services

The Organizer shall provide the lighting, heating, and air conditioning of the common areas, but shall not be responsible for any complaint resulting from or associated with a power failure or interruption of any service. Exhibitors are not authorized to install their own electrical connections (unless the aforementioned electrical connections plug directly into the power bar available inside the booth). The Exhibitor shall comply with all applicable fire, security, and safety rules and regulations in force at all times.

7.7 Wireless Network

A protected wireless (Wi-Fi) network is installed by the Organizer for the duration of the event. This network is made available to the Exhibitor at no additional cost. The Building is also equipped with a public wireless (Wi-Fi) network provided by Telus. The Organizer has no control over this network and assumes no liability for the network performance and any inconvenience that it may cause.

7.8 Cleanliness

The Organizer shall be responsible for the cleanliness of the common areas of the Event’s site. Exhibitors are responsible for the upkeep of their booths and shall leave their booths in the state in which they found them, except for reasonable wear and tear. In case of loss or damage to the Premises of the Event caused directly or indirectly by the Exhibitors, their employees, representatives, agents, or contractors, the Exhibitors shall be responsible for paying the repair, restoration, or renovation costs. These costs shall be assessed by the Organizer and the owner of the Building and charged to the Exhibitor after the Event.

7.9 Alcohol Consumption

No alcohol or alcoholic beverage from the outside shall be permitted in the Building of the Event.

8. Image Rights

The Exhibitor is responsible for paying for and obtaining the rights from all individuals and/or third party rights holders associated with the (physical or virtual) exhibition and/or the sale of any artwork and the publicity and promotion of it, including, but not limited to, the rights of the Organizer to use any name, likeness, biography, or image of an artist, gallery, or artwork provided by or on behalf of the Exhibitor or taken by the Organizer during the Event. Exhibitors represent and guarantee that they hold all such rights.

The Organizer has the right to take and use images of the fair to promote the Event (including all future editions of the Event) and authorizes the participants and third parties to take and use images of the fair for personal and non-commercial purposes, including the right to create, disseminate, use, exhibit, and promote video recordings and stills of the fair, which may include artworks, the name of the artist, the name of the Exhibitor, and/or the gallery and the logos, trademarks, or other materials of the Exhibitor or artist, for which no compensation or approval shall be required.

9. Cancellation

9.1 Termination

If the Exhibitor does not respect the payment deadlines, the Organizer has the right to terminate the Exhibitor’s participation without refunding any sums already paid and to request the full payment of the booth at the regular price.

The Organizer reserves the right to terminate the participation of any gallery if that gallery provides false information on the registration form or if the Exhibitor does not comply with the conditions of the contract for participation. In such a case, the Exhibitor shall be responsible for the full rental fee of the booth and any additional costs incurred.

9.2 Withdrawal

If the Exhibitor withdraws his or her participation after receiving the acceptance notice, the Exhibitor shall owe the full payment for the booth.

9.3 Event Postponement

In the case of postponement to a later date, the Exhibitor’s participation shall be immediately carried over and the fees already paid shall be transferred to the balance of the next participation. If the Exhibitor is unable to take part in the Event, the Exhibitor shall be able to be partially refunded. The amount of the refund is at the discretion of the Organizer and shall be communicated in due course.

9.4 Event Curtailment or Cancellation

In the case of curtailment or cancellation due to a force majeure event, the Organizer has the right to keep the payments made and to claim and collect any late payments.

9.5 Modification of Booth Size Due to Health Measures

If the health measures in effect require the Organizer to modify or reassess the size of the booths at the physical fair, the Organizer shall not be held responsible. The Exhibitor shall not have the right to claim a full or partial refund.

9.6 Cancellation of Physical Participation Due to Health Measures

If the health measures in effect require the Organizer to reduce the number of Exhibitors present at the physical fair, the Organizer undertakes to proceed with due diligence and reassess the applications according to the scores determined by the Organizer or by the jury of the fair during the application selection. An Exhibitor whose application cannot be retained for the physical fair shall retain their participation in the virtual fair. The Exhibitor shall receive a partial refund, at the discretion of the Organizer.

10. Insurance and Agreement

10.1 Liability Insurance

The Exhibitor shall be required to have a commercial general liability policy that protects against losses should the Exhibitor be liable for personal injury or property damage to a third party caused by the Exhibitor’s business operations at the Event, for a minimum limit of three million dollars (3 000 000$). Exhibitors who do not provide proof of their liability insurance by February 9, 2025 shall be automatically charged for the commercial general liability insurance provided by the Organizer.

Exhibitors who would like to obtain the commercial general liability insurance provided by the Organizer shall be able to make this request upon receiving the acceptance confirmation, using the form provided in the Exhibitor Guide.

10.2 Loss or Damage

The Organizer shall not be responsible for any property theft, loss, or damage incurred by the Exhibitor or a third party for the property located on the Premises or anywhere else in the Building unless the loss or damage is due to the Organizer’s negligence. The Organizer shall not be responsible for any property theft, loss, or damage caused by other Exhibitors, people in the Building, third parties occupying adjacent properties, or the public.

All property of the Exhibitor that is kept or stored on the Premises or anywhere else in the Building shall be kept there at the sole risk of the Exhibitor, and the Exhibitor agrees to indemnify and hold the Organizer harmless from all liability in case of claims for any damage to this property, including all subrogation claims by the Exhibitor’s insurer.

10.3 Property Insurance (Artworks)

The Organizer strongly advises Exhibitors to obtain property insurance coverage for damage or loss due to fire, theft, burglary, breakage, leakage, water damage, or other, as well as the risks associated with transporting artworks and other materials to and from the Premises of the Event. The Organizer recommends that every Exhibitor contacts his or her insurer to insure the property at the Event, as well as while it is in transit to and from the Premises of the Event.

In the event that Exhibitors choose not to obtain the insurance coverage mentioned, the Exhibitors understand that their decision not to obtain such coverage shall not increase the Organizer’s responsibility in case of theft, loss, or damage.

10.4 Responsibility of the Organizer

In the case of Event cancellation, postponement, extension, or curtailment, or if the use of the fair Premises becomes impossible in full or in part due to the withdrawal, deferment, extension, limitation, or elimination of one of the services provided there, caused by or resulting from events of wars, natural disasters, fires, floods, extreme weather conditions, situations of national emergency such as pandemics, labour disputes, strikes, terrorism or the threat of terrorism, unavoidable accidents, the unavailability of the fair Premises, or any other cause that is beyond the Organizer’s control (including force majeure events), the Organizer shall not be held responsible by the Exhibitor for any actions, damages, claims, losses, including, without limitation, consecutive losses (including a revenue shortfall), costs, or fees, whatever they may be, that the Exhibitor may incur, suffer, or undertake following a postponement, curtailment, extension, or cancellation of the Event.

10.5 Indemnification

The Exhibitor shall defend, indemnify, and hold the Organizer harmless from and against all injuries, costs, expenses, responsibility, loss (including the theft of artworks), damages, injunctions, legal proceedings, actions, fines, penalties, and formal notices whatever their nature may be (including reasonable legal fees) (collectively referred to as “claims”) made by or for any person, entity, or government authority, arising out of or resulting from any damages or loss sustained on the Premises or in any other part of the Building other than the Premises, whether in connection with the activities of the Exhibitor, any intentional or negligent act on the part of the Exhibitor, or any violation of or failure to meet any obligation that is the responsibility of the Exhibitor under this agreement. This indemnity does not extend to any intentional or negligent acts or omissions on the part of the Organizer. This indemnity will remain in force after the end of the Term, but only for claims arising from events that occur before the end of the Term.

11. Laws

11.1 Compliance with the Laws

The Exhibitor shall comply with all the laws, codes, orders, rules, regulations, health and safety requirements applicable at all times for the Term of the Event, including during the set up and take down of the fair.

11.2 Applicable Laws

The present contract is subject to and shall be interpreted in accordance with the laws of the province of Quebec. The courts of the judicial district of Montreal shall have sole jurisdiction over interpreting the terms of the contract and deciding on any litigation between the parties.

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The Exhibitor guarantees that all the information provided in the Exhibitor’s application is exact and that all the works submitted for the Event are authentic. The Exhibitor understands that any violation of the contract for participation or of other rules and regulations in force as part of the Event may affect the Exhibitor’s participation and may disqualify the Exhibitor from future events of the Organizer.

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